“We have challenges retaining high quality users”

“We are unprofitable”

“We have issues meeting advertiser benchmarks”

Why it happens

Rewarded gaming campaigns are still very new for users and operators alike.

Everyone makes the same expensive mistakes, and it shows in surface symptoms. Operators often get lured into SDK integrations and then get left alone from their monetization partner.

Or they expected it to be much easier in the first place.

How i help

Like a doctor, I assess key parameters across the user journey, and compare them with my internal benchmarks. This helps me to separate your perceived symptoms, from the real bottlenecks.

Once properly diagnosed, i can give customized advice on how to approach this challenge, and what mistakes to avoid along the journey.

“We dont get enough events from the Advertisers”

“Our systems are not made for processing multi-reward postback flows”

“We dont know which data to look at, at a daily basis”

Why it happens

Rewarded gaming campaigns are so called “multi-reward post-install”- campaigns, and demand a completely different approach to data- science and tracking.

Most technological partners have insufficient experience in supporting with the integration.

The dangers of unoptimized integrations are high fraud rates, wrong decision making and ultimately, a burned reputation.

How i help

I went trough all relevant MMP integration processes (Adjust, Singular, Appsflyer) on my own, and helped others doing it properly.

I solve Data challenges with a front-to—back approach, we start by defining the Data worth evaluating (Dashboards), then the best way to get this data (Define Sources & Definitions), then working on the MMP integrations.

“Whats the revenue opportunity for our platform?”

“What defines high-value advertisers?”

“We need help with due diligence of an Offerwall / Rewarded Network”

Why it happens

One of the biggest market entry barrier is the lack of unbiased market insights.

Established players profit from every uneducated market entrant in multiple ways, and due to the markets immaturity, there are few players that have a holistic market understanding.

How i help

I engage in various ways of primary and secondary market research on a daily basis. Additionally, I have completed projects on all sides of the market: Platforms, Networks & Advertisers.

By observing Job Vacancies, Google Alerts, Niche Forums, Newsletters and Product changes for more than a year, i have build a holistic understanding of this highly dynamic market.

I help clients with building internal market intelligence capabilities, run traditional markets analysis like Porters 5 forces or Pestel, or simply answering questions directly in 1on1 calls.